WordPress email subscription plugin

Detailed Review of Bloom Elegant Themes Plugin – WordPress Email Subscription Plugin for Converting Visitors Into Followers


Detailed Review of Bloom Elegant Themes Plugin – WordPress Email Subscription Plugin for Converting Visitors Into Followers

Do you know how to bring people who visited your website just once, back?

Sure you can write more articles and hope more people will visit your site and buy your products. But most of the people need a dose of convincing, before making the final decision.

These people are looking for a prove that you are the best place to buy from. Writing tons of posts won’t convince them that you are the best choice, rather building a relationship between you and your visitors will give them that sense of comfort and connection.

Considering the said above, I want to introduce you one of the best email capturing plugins on the market: Bloom by Elegant Themes.

Detailed Review of Bloom Elegant Themes plugin

Bloom is a WordPress email subscription plugin that will help you gain more followers by collecting their emails.

In this detailed review, I will show you all the beautiful forms you can create with it, followed by the places on your site you can put them. So let’s begin:


What does this plugin actually do?

Bloom plugin by Elegant Themes allows you to add beautiful opt-in forms in every major location in your site, so people can easily subscribe to your mailing list.


Who is this plugin for? And is it for you?

Email marketing is really powerful, especially if you are running an online business. You will need more people visiting your site in order to increase your revenue, and building a large email list is the best practice used for convincing people to return to your site.

No matter If you are just starting and still have nothing to sell. Collecting emails is the best way to make huge revenue in just a couple of days after the big lunch. And this WordPress subscription plugin will help you in this task.

Bloom has easy setup process and comes with a really smart solution for attracting people and convincing them to leave their email address.


How to install this Email Subscription Plugin

Access your admin WordPress page and go to Plugins > Add new. Find the .zip provided from Elegant Themes containing the files and install them:

WordPress subscription plugin

Once you see the message saying that the plugin has been successfully installed, activate it:

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How will Bloom WordPress plugin help you gain more email subscribers?

Different websites, pages, and posts will require different approach and configurations.

Bloom provides beautiful ways to capture your visitors attention and obtain their email addresses. It comes with amazingly beautiful dashboard, that you can access from the newly appear icon in your WordPress admin page:

WordPress email subscription plugin 1

From here you are able to configure all 6 email opt-in types, and assign them to specific pages or categories. Let me describe their functions:

Automatic Opt-In Pop-Up: Extremely effective way to capture leads. Bloom lets you create automatic opt-in pop-ups that can be triggered by timed delays, when a user reaches specific section of a post or page, or even after they comment or purchase:

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Automatic Opt-In Fly-Ins: Similar to triggered pop-ups, fly-ins are another great way to grab your readers’ attention without disturbing their reading process. Again, these can be triggered by user interaction such as timed delays or at the end of a page:

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Inline Opt-In Forms: In many cases the content you add to your website is enough to convince your readers to subscribe to your email list. That’s where inline opt-in forms come in. Simply configure your form, generate its shortcode, and place it inside the WordPress post edit:

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Below Content Opt-In Forms: One of the best places to add your opt-in box is below blog posts and heavy content pages. Bloom allows you to automatically place opt-in forms below your post or page content, capturing the attention of your most engaged readers without upsetting their reading experience.

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Widget Area Opt-In Forms: Adding  subscription box inside your sidebar is a must and Bloom makes it really simple when using the Bloom widget. Create as many widgets as you like and add them to any widget-ready area on your website.

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Require Opt-In To Unlock Content: Create Free guide or bonus content and ask people to subscribe to your email list to increase your subscribers, this is probably the best way to increase your mailing list. Bloom can act as a pay-wall between your free resources and your visitors, quickly turning traffic into loyal followers.

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How to extra increase your conversion rate?

Even though using one or all 6 types of email opt-in forms is fairly enough to capture emails, Bloom WordPress plugin has something extra that can boost your conversion even higher.

Sometimes a bit more adjustments are needed to squeeze the maximum of this plugin. Trigger forms depending on the user interaction to increase your conversion. Add one of the following actions to your forms to boost your success:

  • Timed Delay: Choose a timed delay for your pop-ups and fly-ins so that they trigger after your readers have been on a page for a specific duration of time.
  • Bottom of Post: Let Bloom auto detect when your readers reach the bottom of a post or page and give your readers a friendly reminder to opt-in.
  • After Scrolling: Use this trigger to display your opt-in forms only after the a visitor scrolls a defined percentage of the way down your page.
  • After Commenting: Displaying opt-in forms to readers after commenting on a post or page is a sure way to target visitors who are clearly engaged with your content.
  • After Purchasing: Offer updates on future products and promotions by triggering an opt-in form for purchasing visitors right after the checkout process.
  • After Inactivity: If a user is inactive on your page for too long, Bloom can be triggered to re-catch your visitor’s attention with a pop-up or fly-in.


Available integrations

Bloom WordPress subscription plugin can be used with most popular Email Marketing Integrations. The plugin will automatically obtain information about your lists and subscribers when providing the API key. Below you can see full list of the available integrations:

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Setting up Bloom WordPress Plugin

Click on the newly appeared menu inside your admin page called Bloom, go to Optin forms to create and configure your first form:

WordPress subscription plugin 2

When pressing New Optin button, you will be required to choose one form type, from the ones we already discussed: Pop Up; Fly In; Below Post; Inline; Locked Content; Widget. Click on one to proceed:

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Next screen will allow you to name your first form and connect Bloom with one of the available integrations. Add your  API key to authorize your account and proceed to design your form:

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The guys from Elegant themes really outdone themselves with the available templates. You can choose from more than 100 templates, which you can further customize. Pick one and proceed by clicking Customize button on the bottom right:

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Design section comes with a lot of functions you can modify. Starting with your title:

  • Optin Title: Add a catchy title and align it the way you want.
  • Optin message: Why people should subscribe to your mailing list? Give them a couple of reasons.
  • Image settings: Add image and animation effect to it.
  • Optin styling: Choose the background, text, border color, and type of form.
  • Choose border style: The border separates the text you added so far with the place where the visitor can leave his email address.
  • Form setup: add name field and change the button text from here.
  • Form styling: Change form background, button,  text colors.

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Preview the form if needed by clicking on the “Eye” button and proceed with the final step: Display settings:


Where should your form appear?

Display settings will let you define when and where to display this optin on your website. Currently, I am setting up Fly-in form and I can choose on which side of the site to appear: right; left or center.

Load-in settings have very powerful options. You can trigger the form when commenting; scrolling; purchasing a product. Also, you can hide it on mobile devices.

Display on section has all kinds of modifications. You can set the form to appear only on a post, or only on specific categories. Additionally, Bloom will allow you hand pick pages you want the form to appear or such you don’t want to:

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As you can see, except that the admin board is amazingly beautiful, the available configurations are really detailed. Click on Save & Exit to activate the form and visit your site now to see how it will look live:

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Activate A/B testing to Increase your conversion

After you finish configuring your option, there is one more thing you can use to increase your conversion: activate A/B testing. Split testing lets you compare how different opt-in designs perform, so you can figure out which one is the most effective. To activate this function go to Optin forms, click on A/B testing button and Add variant:

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Basically, you will create a new form using different text, images and etc. and see which of the two attracts more visitors.



You can download this WordPress subscription plugin by joining Elegant Themes club. They offer three different packages starting from $69 per year. But to get access to Bloom plugin, you will need to go with Developers package at least, which is $89 a year.

A bit too much for a single plugin, but to justify the price I would recommend using the other plugins and also themes, that are either way included in the Elegant Themes membership. For example, Monarch Plugin is also included when joining Elegant Themes, and it will help you take social media to the next level.


Pros and cons of Bloom WordPress plugin


  • 6 different optin forms
  • A/B testing.
  • Awesome admin area.
  • Automated pop-ups.
  • Trigger forms when action is taken
  • Built-in Analytics.
  • Compatible with a lot of email marketing providers.


  • You need to purchase Developers package for $89/year, from the Elegant Themes plans, to get access to this plugin. A bit too much if you want to use only this plugin.


Final Thoughts

An Amazing plugin that will allow you to create beautiful forms that won’t be unnoticed by your visitors.

Bloom by Elegant Themes is one of the best solutions for growing your mailing list. Although it provides an extremely wide range of functions, the setup process is made so smoothly that in less than 5 minutes you will have fully operational opt-in forms.

Easily convert your visitors into followers, using the best WordPress email subscription plugin: Bloom by Elegant Themes.

It really looks amazing isn’t it? What are you thoughts about this WordPress plugin?

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